Behind the bar at Tri-City Brewing |
The two words that come up time after time in descriptions of beer and breweries are “clean” and “water.”
Tap the Rockies, From the Land of Sky Blue Waters, Brewed with Pure Rocky Mountain Spring Water, and so forth. There’s a movement toward listing the ingredients in so-called “clean beers,” meaning they're free of additives.
They say there are two things people should never see made: laws and sausages. But you should see beer made. You’ll be impressed with the craft and the commitment to cleanliness.
They also say that if you see yourself as a mop, the world looks like a floor that needs a good scrubbin’.
So as a professional janitor, I’ve come in recent years to appreciate cleanliness as an asset to both health and beauty and, in the case of beer (pun intended), taste.
That was certainly true on a recent trip to Tri-City Brewing Co.. With Tavern 101 and the Public House, it’s one of the cleanest places in town, including our immaculate churches. (They also say that cleanliness is next to godliness. Who is this “they” that keeps feeding me aphorisms, anyway?)
If you want to see how they make their beer, you can visit their sparkling, on-site brew
A glass of a house brew |
Tri-City Brewing also does an excellent job of communicating by leveraging various tools: their web site, an e-newsletter you can subscribe to online, informative videos, vendor relations, local media relations, and face-to-face, in this case our personable and knowledgeable hostess, Sharon.
And, of course, the testimonials of customers. I’m afraid, gentle reader, that the avenue to pleasure paved with hops has been closed to your humble narrator for a few years now, so I’ll let others speak to the quality of the product.
My misspent youth continued to exact its fine, in this case, the house root beer, which was delicious.
The walls of Tri-City’s taproom are a warm amber, arguably the color of beer. The floors are spotless. A huge black air duct runs the length of the room. The warm decor comes to life in the companionship of happy, loyal dogs.
I’ve noticed a trend recently in expressing respect for hosts and guests by cleaning the host facility: Both the Japanese soccer team at the World Cup in Moscow and the Army football team
Tri-City coaster |
Sharon and the other owners of Tri-City keep the taproom pristine, cleaning it themselves, demonstrating pride in ownership and respect for their guests.
That’s because they know what they’re about. Conciseness expresses clarity of purpose, in writing, cleaning, grooming, brewing. And Tri-City Brewing knows what it’s about. No food, no liquor.
----------
See the hairy guy’s report on Tri-City Brewing: Beer, more beer, popcorn (usually), crayons (!), well-behaved dogs and canning on the fly
No comments:
Post a Comment